When do you hit the reset button?, with Bill Hoagland.

Episode 123

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Bill Hoagland is the founder of company called Squid Ink. He started the business 25-years ago in his garage with just 2-½ gallons of ink he developed. Fast forward two and half decades and Squid Ink does business in 61 countries, operates six manufacturing facilities, employs 130 people, and has distribution points in 87 countries around the world.

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Secret – timesaving technique

Bill makes an “AB” list every morning — prioritize your day, every day. ONWARD!

Daily habit that contributes to success

Figure out problems before they arise – Bill talks to as many people in his company on a daily basis as he can.

Could have ruined your business – but now – an invaluable learning experience

Bill went into debt and then the recession hit – and Bill tells the whole story here.

Most critical skill you think business owners need to master to be successful

“You need to understand strategic thinking.”

Most influential lesson learned from a mentor

“Hone your listening skills – listen to what people are telling you.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I wish I had a capital raising system to hire the employees I need rather than those I could afford.

What one strategy or “recipe” would compound into big wins for business owners?

Hold everyone accountable – there needs to be common goals throughout the company.

How to exceed expectations and add the most value?

An individual would accelerate the learning curve.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Make sure you’re using your listening skills
  2. Go out and seek help – you can’t go it alone
  3. Get up early – being an entrepreneur is not an eight hour a day job

How best to connect with Bill:


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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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