Lisa Ford is a speaker and author on helping companies create customer focused cultures. She is the author of a best selling dvd series, “How to Give Exceptional Customer Service.” Lisa provides highly customized content for clients such as Edward Jones, Kaiser Permanente, Allstate, Motel 6, and Verizon Wireless.
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Secret – timesaving technique
Lisa creates to-do lists the night before – focus and attitude helps her hit the ground running. ONWARD!
Daily habit that contributes to success
Get your exercise in – Lisa starts every morning with a walk while listening to podcasts.
Could have ruined your business – but now – an invaluable learning experience
Lisa’s speaking opportunities dried up – and Lisa tells the whole story here.
Most critical skill you think business owners need to master to be successful
“Focus on the customer – someone on your team has to be the customer champion.”
Most influential lesson learned from a mentor
“Ask for business – and aim high.”
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I would have built my email list – do it faster, smarter, and better.
What one strategy or “recipe” would compound into big wins for business owners?
Be consistently reliable on behalf of the customer – focus on the fundamentals that your customer needs.
How to exceed expectations and add the most value?
An individual would understand their purpose – they need the right attitude and motivation.
What strategy would you recommend new business owners focus on to best ensure success?
- Do the hard work.
- Deliver the value your customers need – make your customer your partner.
- Have a sounding board – find someone to be transparent with.
How best to connect with Lisa: