Employee delight – not customer acquisition, with Jennifer Sertl

Episode 675

Jennifer Sertl is a business strategist and internationally recognized as an influencer in social media and a thought leader in the emerging field of corporate consciousness. She is president and founder of Agility3R, a leadership development company dedicated to strengthening strategic skills and helping leaders become more resilient, responsive, and reflective. She is also co-author of the book, “Strategy Leadership and the Soul.”

What you’ll learn about in this episode:

• The importance of giving frontline people the tools that they need to create value for the customer
• Why business isn’t about customer acquisition, but about employee delight
• How our competitive advantage is not about our skill set, but rather how well we read our environment and how we use that to act
• Thinking and acting globally
• Why everyone should have an 18-month calendar
• How being afraid to choose can dilute your value proposition
• Why leaders today really need to be versed in social
• The value that comes from spending time with people who you respect the most

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How best to connect with Jennifer:

• Twitter: @JenniferSertl
• LinkedIn: www.linkedin.com/in/jennifer-sertl-922177
• Website: www.agility3r.com

Resources:

• Strategy Leadership & the Soul Video: www.youtube.com/watch?v=jS5BpO6l8mo
• Book: Strategy, Leadership and the Soul