January 31, 2018

Employee delight – not customer acquisition, with Jennifer Sertl

Episode 675:

Jennifer Sertl is a business strategist and internationally recognized as an influencer in social media and a thought leader in the emerging field of corporate consciousness. She is president and founder of Agility3R, a leadership development company dedicated to strengthening strategic skills and helping leaders become more resilient, responsive, and reflective. She is also co-author of the book, “Strategy Leadership and the Soul.”

What you’ll learn about in this episode:

  • The importance of giving frontline people the tools that they need to create value for the customer
  • Why business isn’t about customer acquisition, but about employee delight
  • How our competitive advantage is not about our skill set, but rather how well we read our environment and how we use that to act
  • Thinking and acting globally
  • Why everyone should have an 18-month calendar
  • How being afraid to choose can dilute your value proposition
  • Why leaders today really need to be versed in social
  • The value that comes from spending time with people who you respect the most

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How best to connect with Jennifer:


Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.