Pay attention to the turning points, with Bernie Swain

Episode 674

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Bernie Swain is the founder of the Washington Speakers Bureau, a lecture agency which represents many prestigious authors, politicians, journalists, athletes, and business leaders. At the firm’s start back in 1980, he began signing every speaker with a handshake — this proved to be the hallmark of trust that helped accelerate the company’s growth. Years later, Bernie’s roster of speakers would be the greatest in history and the firm still continues its practice of signing speakers on the strength of a handshake. Today, the best of Bernie’s fortunes turned out to be the speakers themselves because these remarkable leaders had become his friends and he captured many of their most personal, powerful influences and defining moments in his book, “What Made Me Who I Am.”

What you’ll learn about in this episode:

  • How an error became a defining moment in Bernie’s career
  • Why passion is so much more important than talent when you’re starting a company on your own
  • Why there are no shortcuts to long term success
  • How a handshake can create an environment of trust and honesty
  • Why Bernie felt compelled to write the book, “What Made Me Who I Am”
  • How turning points in our life define our successes and accomplishments
  • How you earn opportunities by making wise decisions
  • The importance in taking your time to make life decisions
  • Why you need to remember that no matter what you do, you are your brand

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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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