July 3, 2020

Thinking strategically with an “opportunistic mindset,” with Jennifer Peek

Episode 951:

Jennifer Peek provides clients with key strategic insights while helping them develop plans to profitably execute their visions. At Peek Advisory Group, she consults with business owners identifying business gaps and opportunities to increase value and prepare them for the next stage of business evolution from growth to varied exit strategies.

What you will learn from this episode:

  • How Jennifer left her corporate career ten years ago and started her own company, Peek Advisory Group, bringing corporate experience to small and midsized companies
  • Why the type of economic and social recovery we will see in a post-COVID world is impossible to anticipate
  • Why developing the right mindset, seeking out strategic opportunities, and doubling down can help you through this crisis
  • How the lens you view the world through determines your outlook, and why the widespread belief that businesses are all in survival mode isn’t always the case
  • Why the Harvard Business Review’s article Roaring Out of Recession is worth reading, especially during this challenging time
  • Jennifer explains her “opportunistic mindset” and shares the importance of expanding your social outreach efforts
  • Why you don’t want to be losing ground or staying stagnant during this crisis, and why you want to work to position your business to capitalize on opportunities in the future
  • Why recognizing your clients’ or customers’ changing habits can help you develop new product and service offerings in the future.
  • Why this is the ideal time to be doubling down on content and on reaching out to new potential clients with helpfulness, not sales
  • Why the most important lesson Jennifer learned from a mentor over the course of her career is the need for a willingness to shut everything down and start over

Resources:

Additional Resources:


Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.