Jeff Piersall

Episode 742

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Jeff Piersall is the Founder and CEO of SCB Marketing, an award-winning, multimillion-dollar integrated media and marketing company that connects, empowers and educates entrepreneurs, business leaders, and communities through its four business and lifestyle journals, numerous specialty publications, and marketing services. He is co-author of the new book, “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change” – a motivational guide for success in a continually changing business environment that transcends generations and professions.

What you’ll learn about in this episode:

  • The purpose and mission behind “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change”
  • The biggest drivers of change that will affect businesses in the future
  • The impending impact of 70 percent of existing businesses changing hands or going out of business over the next 8 years
  • Why a large number of companies have gone extinct due to changing technology
  • The four pillars of freedoms and why they are important
  • The importance of business owners’ ability to communicate and build relationships
  • Why validating employees desires is an important skill for business owners to master
  • How the power of synergy shows employees the importance of working as a team
  • Why you have to lead from a position of influence and not imposition
  • Why as an entrepreneur your responsibility is “why” and “what”

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