Are you trying to succeed or avoid failure, with James Goebel.

Episode 105

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James Goebel is a founding partner of Menlo Innovations. Menlo uses highly collaborative project teams to design and implement innovative products for clients that place high value on user adoption. Representatives from start-up companies as well as large Fortune 500 firms routinely tour Menlo’s Software Factory environment to study its implementation of agile. James has worked in a variety of environments, from two employee startups, up to billion dollar organizations. As a coach and change agent, James has helped organizations achieve dramatic transformations in both process and culture. He enjoys speaking at conferences, teaching classes, and speaking to small local groups in order to share the lessons he has learned.

Click to tweet: James Goebel shares his outstanding experience and insights on Onward Nation!


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Secret – timesaving technique

James and his team sit together and plan their tasks together – the simple things save the most the time. ONWARD!

Daily habit that contributes to success

Spend time with your team and customers – James gets to know his people and understands their needs.

Could have ruined your business – but now – an invaluable learning experience

James’ business changed its model and dropped significant revenue – and James tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Communications – if I can form a picture in my head, how well can I help you form a picture in your head?”

Most influential lesson learned from a mentor

“Ask ‘why am I doing this?’ – if the answer is ‘make money’ – something is wrong.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I would have completely redone the way we used our systems – give all your employees access.

What one strategy or “recipe” would compound into big wins for business owners?

Set your business free through risk – but don’t let your employees live in fear.

How to exceed expectations and add the most value?

An individual would put the needs of others ahead of their own – they are true team players.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Develop a peer group – share the downs with them – don’t scare your employees.
  2. Have an obvious purpose/mission – define it as clearly as possible.
  3. Learn to articulate clearly what the future holds – pick a specific day and describe what that day is like

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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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