November 10, 2021

Podcasting for businesses, with Harry Morton

Episode 1029:

Harry Morton is the founder of Lower Street, a premium podcast agency helping brands create next-level shows that stand out from the competition and build meaningful audiences. Find out more at lowerstreet.co.

What you’ll learn about in this episode:

  • How Harry realized the potential of podcasting for businesses and founded Lower Street, and why he believes it is never too late to start a podcast
  • How podcasting for businesses can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
  • What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
  • Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
  • How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
  • Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
  • Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
  • What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
  • What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content

Resources:


Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.