Episode 1029

Harry Morton is the founder of Lower Street, a premium podcast agency helping brands create next-level shows that stand out from the competition and build meaningful audiences. Find out more at lowerstreet.co.

What you’ll learn about in this episode:

• How Harry realized the potential of podcasting for businesses and founded Lower Street, and why he believes it is never too late to start a podcast
• How podcasting for businesses can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
• What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
• Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
• How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
• Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
• Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
• What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
• What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content

Resources:

• Ask us about our Narrated Interview service that elevates a regular interview-based podcast to something unique to your brand. Don’t just start ANOTHER podcast, start something special: https://lowerstreet.co/narrative-podcast-service
• Website: https://lowerstreet.co/
• LinkedIn: https://www.linkedin.com/in/harrymorton/
• LinkedIn: www.linkedin.com/company/lower-street/
• Facebook: www.facebook.com/lowerstreetmedia
• Twitter: @podcastharry