Podcasting for businesses, with Harry Morton

Episode 1029

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Harry Morton is the founder of Lower Street, a premium podcast agency helping brands create next-level shows that stand out from the competition and build meaningful audiences. Find out more at lowerstreet.co.

What you’ll learn about in this episode:

  • How Harry realized the potential of podcasting for businesses and founded Lower Street, and why he believes it is never too late to start a podcast
  • How podcasting for businesses can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
  • What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
  • Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
  • How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
  • Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
  • Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
  • What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
  • What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content


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