Prescription before diagnosis is malpractice, with Dr. Tony Alessandra.

Episode 120

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Dr. Tony Alessandra helps companies turn prospects into promoters. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will preach the gospel about your company and products; and how to out-market, out-sell and out-service the competition. Tony is CEO of Assessments 24×7, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators assessment, and several 360º effectiveness assessments. He is also a prolific author of 30 books translated into over 50 foreign language editions and is featured in over 100 audio/video programs and films.

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Secret – timesaving technique

Tony goes through the progression of the “four D’s” — drop, designate, delegate, do — use these four steps to save yourself time. ONWARD!

Daily habit that contributes to success

Focus on what is most important – Tony puts on his blinders and works on one task to completion.

Could have ruined your business – but now – an invaluable learning experience

Tony’s divorce had a big impact on his business – and Tony tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Hire, onboard, motivate, and engage good employees.”

Most influential lesson learned from a mentor

“You need to let yourself come out on stage – stop trying to be someone else.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I wish I had a system for marketing, sales, and service and one for employee selection and engagement.

What one strategy or “recipe” would compound into big wins for business owners?

Try to focus more on your current customers vs. trying to find new customers.

How to exceed expectations and add the most value?

An individual would have great people skills, be proactive, and be a creative thinker.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Make sure you can develop or improve a product or service that has a uniqueness that customers value
  2. Make sure you have the right team behind you – you need employees that can deliver

How best to connect with Tony:


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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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