Episode 498: Play small ball, with Bobby Klinck.
Bobby Klinck is a best-selling author and intellectual property attorney. He helps entrepreneurs, startups, and innovators harness the power of their intellectual property rights and reduce exposure to lawsuits or brand challenges in the marketplace. His book “The Entrepreneur’s IP Planning Playbook” provides a short, understandable roadmap for entrepreneurs – from solopreneurs to startup founders – to handle their intellectual capital.
What you’ll learn about in this episode
- The de facto partnerships many entrepreneurs are in and why this is a huge mistake to make
- Why, as a founder, you need to assign all of your intellectual property to the company
- Eye-opening stories about how some business owners did not have written agreements in place in their businesses
- The importance of mastering the attribute of persistence for today’s business owners
- How a lot of intellectual property issues are related to lack of focus
- The patent system: how it works and how many variables there are in the process
- Putting out a good product in a timely fashion rather than waiting for it to be perfect
- Why you should adopt non-traditional marketing techniques sooner rather than later
- How ‘playing small ball’ helps entrepreneurs succeed
- The importance of specializing your business on a particular client and not trying to be everything to everybody
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