Building a business through consistent thought leadership, with Bill Jelen

Episode 699

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Our special encore guest today is Bill Jelen and he is the host of and the author of 54 books about Microsoft Excel including “Excel Gurus Gone Wild”, “Pivot Table Data Crunching”, “Power Pivot Alchemy” and “MrExcel Live”. Before founding in 1998, Jelen spent 12-years “in the trenches”, as a financial analyst for the accounting, finance, marketing, and operations departments of a publicly held company. Since then, his company automates Excel reports for hundreds of clients around the world. The website answers over 30,000 questions a year for free for readers all over the world. You may remember Bill and the wisdom he shared during Episode 131. If you haven’t listened to, studied, and applied all he shared during our first interview…I highly encourage you to add Episode 131 to your list of vital priorities.

What you’ll learn about in this episode:

  • How to stay focused on your goals by avoiding distractions
  • The benefits of tackling your most important tasks first
  • The value of taking cornerstone content and repurposing it for other platforms
  • Using keywords within YouTube to bring people to your site
  • How you can build your business by being an expert in a particular field
  • How answering questions on can benefit your business
  • The differences between having your book self-published or using a publisher
  • How being genuine in your efforts to help people rather than sell can lead to a successful business
  • The benefits of a book distributor when self-publishing a book
  • The importance of loving and having fun with what you are doing

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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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