November 6, 2017

Beth Storz

Episode 615: Curse of knowledge, with Beth Storz

Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth’s experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.”

What you’ll learn about in this episode:

  • What cognitive biases are
  • The cognitive biases that impede innovation
  • How to overcome the cognitive biases and get your business to the next level
  • How the negativity bias holds back innovative thinking
  • The power of using positive words to trick the brain into problem solving
  • What the curse of knowledge is and how it puts constraints on innovation
  • How the fear factor can hold you back from trying new ideas
  • Understanding that you alone do not have all the answers is a critical skill to master
  • The impact of surrounding yourself with those who are smarter than you
  • The importance of continuous improvement within your business

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