Curse of knowledge, with Beth Storz
Episode 615
Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth’s experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.”
What you’ll learn about in this episode:
- What cognitive biases are
- The cognitive biases that impede innovation
- How to overcome the cognitive biases and get your business to the next level
- How the negativity bias holds back innovative thinking
- The power of using positive words to trick the brain into problem solving
- What the curse of knowledge is and how it puts constraints on innovation
- How the fear factor can hold you back from trying new ideas
- Understanding that you alone do not have all the answers is a critical skill to master
- The impact of surrounding yourself with those who are smarter than you
- The importance of continuous improvement within your business
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How to best connect with Beth:
- Website: www.ideastogo.com
- Twitter: @bethstorz
- LinkedIn: Beth Storz
- Book: “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward”
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