Curse of knowledge, with Beth Storz

Episode 615

podcast photo thumbnail
1x
-15
+60

00:00

00:00

Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth’s experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.”

What you’ll learn about in this episode:

  • What cognitive biases are
  • The cognitive biases that impede innovation
  • How to overcome the cognitive biases and get your business to the next level
  • How the negativity bias holds back innovative thinking
  • The power of using positive words to trick the brain into problem solving
  • What the curse of knowledge is and how it puts constraints on innovation
  • How the fear factor can hold you back from trying new ideas
  • Understanding that you alone do not have all the answers is a critical skill to master
  • The impact of surrounding yourself with those who are smarter than you
  • The importance of continuous improvement within your business

Subscribe to Onward Nation!

rsz_itunes-button-300x109 Stitcher icon button

 

How to best connect with Beth:

Right-Fit Clients 3.0

Attract all the right-fit clients you need

LIVE from 8:30am to 12 Noon Central
Wednesday, June 22, 2022

Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

Follow Us