Brand citizenship and guiding principles, with Anne Bahr Thompson
Episode 861
Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a force for change for many years. With more than 25 years of experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® and the cultural dynamics that led to the creation of the model.
A former executive director of strategy and planning and the head of consulting at Interbrand, Anne is the founder of Onesixtyfourth, a creative and strategic consultancy that helps that leaders integrate purpose and social responsibility into their brands, business strategy, and corporate culture.
What you’ll learn about in this episode:
- What has been happening for Anne since her previous appearance on Onward Nation in episode #709
- Why Anne has firmly focused her thought leadership around the specific area of brand citizenship
- How Anne spent seven years on semi-sabbatical while writing her book, due to the research time involved
- How Anne’s dedication to brand citizenship started when she was nine years old and questioning the decisions of others
- Why authenticity and aligning your values with your brand are an important component of brand citizenship
- Why it’s important to have everyone in your organization working toward the same purpose and goals
- Why basing your choices solely on profitability can cause more problems than they solve
- Why Anne defines success as having the ability to contribute your unique gifts to the world and those you serve
- How clearly defining your purpose can resonate throughout your organization and guide your operating principles
- What advice Anne would share about overcoming your fears and standing up for your beliefs
Additional resources:
- Twitter: @annebt
- Email: [email protected]
- LinkedIn: www.linkedin.com/in/anne-bahr-thompson-626116
- Website: www.brandcitizenship.com
- Website: www.onesixtyfourth.com
Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions.