These leaders did something hard. We had the privilege of walking beside them.
When you win, we win
Every story on this page belongs to someone who chose the harder path.
They showed up. They challenged assumptions that had served them for years. They practiced new conversations, made difficult decisions, and stayed with the process when it would have been easier to fall back into old habits.
Built a Repeatable Engine — and a Stronger Business
Lisa Evano, President, Counterpart
“You can’t do your work, think about the work, and plan the future all at the same time. You’ve got to have people help you do that.”
“We were just that client’s external partner. We didn’t even sound like experts anymore.”
Lisa didn't need someone to tell her how to run an agency.
She'd already done that.
What she wanted was a business that wasn't carrying the weight of one client—or one person. Together, we helped uncover what had slowly disappeared beneath years of serving a gorilla client: a point of view worth building the next chapter around.
Here’s what happened next:
- Rediscovered their niche and rebuilt their sales messaging
- Created a repeatable system for growing and nurturing their audience
- Won 3 new right-fit clients in less than a year
- Reduced reliance on their biggest client from 98% to 90%
“We’re consistent. The engine is running — and it’s not all tied just to me.”
From Guesswork to Growth
Raven Dreibelbis, Founder & CEO, Raven Creative
“We were good at what we do — but we didn’t have a clear sales process we believed in.”
Raven had built a truly great agency. Exceptional work. Strong relationships. A reputation for excellence that opened doors. Then she started asking a different question.
What happens when referrals stop being enough?
What happened next?
- Niche clarity and messaging alignment
- A HERO offer she could lead with confidence
- A strategic sales framework she believed in
- And a predictable pipeline built from her own thought leadership
“This is uncomfortable — but in the best way. I didn’t realize how much I needed to be pushed.”
From Pipeline Fog to $770,000 in View
Jane Pfeiffer, Founder & CEO, Fieldtrip
Jane needed a map, not a theory.
She wanted a way to connect years of experience into a business development system her team could actually run.
Together, we helped Jane and her team:
- Clarify a HERO offer
- Build an engaged email list of 22,000+ right-fit prospects
- Generate 60 qualified leads
- Book 20 sales calls
- Close 3 right-fit clients
- Create a $770,000 pipeline
From Sales Hesitation to a $400,000 Win
Dan Smink, CEO, RefractROI
Most of the strategies Dan had tried before revolved around marketing tactics. What he actually needed was a sales system that matched the quality of the work his agency was already delivering.
“I followed your advice and closed 4 new clients in 6 weeks. These should bring in $300K–$400K in monthly revenue.”
What changed?
- He focused his team’s energy on the highest-converting activities
- Marketing started throwing off leads
- His funnel filled — and sales became predictable again
From Overwhelm to Ownership
Jamie Shibley, Co-Founder & CEO, The Expressory
“We weren’t making money. I didn’t know what we were offering. And I had no confidence that we provided value.”
Jamie stopped describing her agency as a gifting company and started leading conversations about business outcomes. Everything else followed from there.
“I used your sales script today. Loved it. It’s getting easier. Thank you for guiding me.”
Here’s what happened next:
- She reframed her agency from a gifting service to a strategic engagement partner
- She developed a HERO offer grounded in business outcomes — not deliverables
- She re-engaged her Dream 25 list — and landed a 300-gift holiday project from a dormant lead
- Her website sold a project on its own for the first time ever
- She started showing up in sales calls with clarity and confidence
From Invisible to In Demand
Nicole Mahoney, CEO, Travel Alliance Partnership
Nicole had already earned authority in her market. What she wanted next was a business development system worthy of the reputation she'd spent years building.
We worked with Nicole and her team to:
- Define their HERO Offer ladder — with clear, profitable tiers
- Clarify who they serve — and how to talk about it in ways that resonate
- Restructure their long-running podcast into a lead-gen engine
- Map out their full sales process, from Dream 25 to closed client
- Align the team around a unified, strategic message
- Design a scalable content plan that positioned her as the expert in the category
“This gave us the tools to show up with confidence — and the system to back it up.”
From Good Intentions to Consistent Execution
Colleen Gallagher, President & CEO, OnWrd & UpWrd
Colleen had ambition — but no structure to harness it.
Within months of stepping into The System:
- She launched 3 new scalable offers (her HERO ladder)
- Went from 12 emails a year to 2–3 per week — with purpose
- Booked and signed new clients in Jan, Feb, and March
- Built a healthy pipeline and launched content assets she’d been sitting on for over a year.
“My only regret is not starting sooner. “The structure and accountability have been huge — and it lets me feel like I’m not in this alone anymore.”
This is the power of predictable.
From Content Chaos to Real Authority
Todd Rimer, CEO, Element 212
“We are not selling with authority just yet — but we are definitely selling with confidence, courage, and conviction.”
Todd walked out of SPRINT with:
- Clear niche positioning
- A transformed podcast strategy
- A data-driven newsletter that’s gaining momentum
- A long-overdue resource center now live and working
“We learned much, pursued much, gained much, and benefited much because of your expertise, wisdom, and support.”
From “Hoping It’s Working”
to “Now It’s Working”
Aimee Goodwin, Owner, Warp+Weft
“Woohoo! Landed a new client — and it’s our HERO offer!”
“This is the first client after starting The System!”
When the right message meets the right offer — and it’s presented with authority — results follow.