How to Steer Your Agency into a Niche, with Katy Doss

Episode 138

I’m thrilled about welcoming today’s guest expert to join us on this episode of Sell With Authority, Katy Doss. Katy is the Founder and CEO of Script Marketing and Here Molly Girl.

She owns and leads not one — but TWO agencies!

Let me set the stage for why we thought this conversation would be so valuable.

Katy took a bold, creative leap when steering her agency into a niche. Instead of gradually repositioning her agency over a couple of years — she and her team dove headfirst into the deep end by creating an entirely new agency focused on their target niche.

Katy shares her remarkable journey of transforming her generalist agency, Here Molly Girl, into the niche powerhouse that is Script Marketing.

Running two agencies at the same time creates some unique challenges. We talk with Katy about how she prioritizes the moving pieces — and keeps all of this running smoothly while balancing the demands of two agencies.

Katy and her team show up like true partners — moving away from tactical, “vendor-like” conversations — to leading with outcomes.

I’m saying “us” because Hannah Roth is also joining this episode. She’s our Director of Strategy and resident Mad Scientist here at Predictive. Hannah works directly with clients every single day, helping them drive results — and sell more of what they do.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode:

• The first step to getting intentional about biz dev
• Why asking strategic questions and actively listening is key to building meaningful right-fit client relationships
• The value of strategic partnerships over vendor relationships
• Why niching down is essential for long-term agency success and sustainability
• How Katy successfully narrowed her agency’s focus
• Emphasizing value-based pricing and selling outcomes — rather than deliverables

Resources:

• Website: https://scriptmarketingco.com/
• Facebook Personal: https://www.facebook.com/katyharperdoss.art/
• Facebook Business: https://www.facebook.com/scriptmarketingco/
• LinkedIn Personal: https://www.linkedin.com/in/katyharperdoss/
• LinkedIn Business: https://www.linkedin.com/company/script-marketing-co/
• Twitter Personal: https://x.com/katyharperdoss
• Twitter Business: https://x.com/ScriptMktgCo
• Instagram Business: https://www.instagram.com/scriptmarketingco/
• Pinterest: https://www.pinterest.com/scriptmarketingco/
• YouTube: https://www.youtube.com/@ScriptMarketingCo
• Spotify: https://open.spotify.com/show/62cdForlAnnBsOAUXccsKE
• Apple Podcast: https://podcasts.apple.com/us/podcast/the-affluent-buyer-script/id1758125214