digital marketing Archives

Flint McGlaughlin MECLABS: Most Expensive Mistake

By Stephen Woessner | October 17, 2015 |

I met up with Dr. Flint McGlaughlin, director of MECLABS and Marketing Experiments, so we could talk about the most expensive mistakes that he and his team of researchers see companies making every day. And to have an opportunity to see the inner working of the top research institution devoted to online marketing and experimentation…

Interview with Avinash Kaushik from Google

By Stephen Woessner | October 14, 2015 |

Being invited to Google and having the opportunity to interview Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive, was one of those paradigm shifting experiences. I had known Avinash for several years leading up to the interview — but I had never been to Google. I wasn’t sure what to expect.…