How to Reach Your Agency’s Next Level of Growth, with Stephen Woessner

Episode 109

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For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you.

We’re diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podcast.

Why this twist, you might wonder? There are a few reasons I’m excited to share with you.

First off — Drew and I delved deep into the topic of niche, but from a perspective that might surprise you. We explored how Predictive pivoted its niche a few years back, the reasons behind it, and, candidly, how we got a bit too comfortable in our previous niche.

Secondly — I believe the insights we share about building community and adding value will resonate with you, especially if you attended Day 1 of our March Intensive, where community was at the forefront.

And third — buckle up for some powerful takeaways from Drew’s keynote at the Build a Better Agency Summit. He discusses steering our agencies out of safe harbors, embracing the storm, and why those risks we fear might not be risks at all. Drew’s wisdom adds a brilliant layer to the conversation.

If you take and apply what we talk about in this episode — you’re going to be in a much better position to roar through 2024 by selling more of what you do.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode is:

  • Why breaking away from the playbook and charting a new course could be the right strategic move for your agency
  • How to identify the client types you excel at serving, potentially uncovering your agency’s new niche in the process
  • How to redefine your agency’s approach and positioning
  • Why your agency niche can establish you as the authority on how to become “The Authority”
  • The pivotal role of cultivating a community of eager learners, facilitating more streamlined sales processes


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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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