How to Architect Your Next Sales Call, with Stephen Woessner

Episode 82

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For over 30 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside and consulting with hundreds of agencies, business coaches, and consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business.

Stephen founded Predictive ROI in 2009 and remains its CEO and co-owner, working alongside his business partner, Erik Jensen. Stephen hosts the “Onward Nation” and “Sell with Authority” podcasts with listeners in over 140 countries and over 1,000 episodes. His agency new business and marketing insights have been featured in major media, and he’s the bestselling author of five books, including his latest entitled, “Sell With Authority.”

In this solocast episode of the podcast, Stephen shares his insights and strategies around how to architect your next sales call so you help your prospect move closer to becoming your next new client — without feeling like you are trying to “close” the sale.

This solocast also serves as a preview of Day 2 of our upcoming 2-day Intensive on November 15th & 16th, 2023. More details below.

During this Episode — you will learn how to:

  • Create your own version of our “Help Me Understand…” worksheet
  • Link the “Vital Priorities” and “Issues” from the worksheet into the proposals you write
  • Structure your proposals using five ingredients that will make it easy for a prospective client to say “YES!”
  • Apply our “seeding and opening loops” sales closing technique
  • Share your value ladder / service levels / offers with your prospective clients in full transparency you are selling without selling

November Intensive

We’re getting our Predictive ROI clients together for our next 2-day Intensive on Wednesday & Thursday, November 15th & 16th, from 8:30 a.m. to 12 noon Central on Zoom.

It’s a private client-only event designed to help everyone in the room move their businesses further faster.

We have 30 guest seats available.

Would you like to join us?

Just email Stephen ([email protected]) with the word “ONWARD,” and we’ll be in touch with the full details, calendar invites, and Zoom links.

Free Resources:

Fill Your Sales Pipeline Q&A

LIVE Wednesdays at 1:00 pm Eastern / 12 Noon Central

Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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