Trust Starts with Relationships, with Sharon Petry
Episode 190
Today’s episode of Sell With Authority is another powerful installment in our special series on trust and distrust inside the agency sales process.
Our special guest expert is Sharon Petry, President of Vision Creative Group, a full-service creative agency that has been helping clients “make penguins fly” for almost 40 years.
Sharon has worn just about every client-service hat there is — from account coordinator and new business development to VP of account services — before becoming President and co-owner of Vision in 1991 alongside her husband and business partner, Andy. Together, they built an agency known for creativity, consistency, and long-standing client relationships.
Sharon’s perspective is such a perfect fit for this series because trust starts with relationships — not transactions, not titles, not tactics. She brings us back to the truth underneath all of it:
Trust begins with connection.
When clients see care, consistency, and accountability over time, they don’t just see an agency — they see a partner.
From transparent communication to choosing right-fit clients, Sharon’s insights will reshape your approach to relationship-driven growth.
What you will learn in this episode:
- Why “making penguins fly” is really about cultivating a culture of care and accountability
- How Sharon defines trust in the context of long-term client relationships
- How the quality of trust inside your agency directly impacts your sales pipeline flow
- Why client loyalty and team longevity are earned one transparent conversation at a time
- The difference between taking any project and pursuing right-fit relationships — and why boundaries matter
- The leadership moves that turn your team into a family, fostering trust and accountability from day one
Resources:
- Website: http://www.visioncreativegroup.com/
- LinkedIn Personal: https://www.linkedin.com/in/sharonpetry/
- LinkedIn Business: https://www.linkedin.com/company/vision-creative-group_2/
- Instagram: https://www.instagram.com/vcgagency
The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.