How to Multiply Your Pipeline with AI, with Lucas Petty

Episode 172

Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks?

If selling feels harder than it should, the problem might not be your effort — it could be your leverage.

You don’t need another tool. Or another platform.

Or another shiny object promising quick wins.

What you need is a multiplier.

Something that helps you multiply the reach of your smarts without burning out your team, attracts higher-quality leads without blowing your budget — and packages your expertise in a way that makes your right-fit prospects say YES!

That’s exactly what today’s episode is all about.

We pull back the curtain on how real agencies are using AI to sell more of what they do.

Our guest, Lucas Petty, isn’t just another AI guy.

Yes, he knows the tech. But more importantly — he knows how to make it pay off inside an agency.

Lucas is the Founder of AI Daddy — a firm helping agency owners streamline ops, eliminate bottlenecks, and grow more profitably using AI.

Also joining today is our very own Director of Strategy, Hannah Roth. Hannah is in the trenches every day with our clients — helping them sell more of what they do and future-proof their pipelines. She also leads our AI strategy inside the Predictive Lab.

If you’ve ever wondered how AI fits into your agency’s biz dev engine — you’re in the right spot.

What you will learn in this episode: 

• Why tool overload keeps agencies stuck — and how to break the cycle
• A framework for identifying true agency bottlenecks
• A candid, step-by-step approach to getting your team to ACTUALLY adopt AI — without the fear and resistance
• How to map agency processes to spot where every single friction point — and missed opportunity — actually lives
• Steps to move from overwhelmed to PRODUCTIVE if you feel behind on AI

Resources:

• Website: https://www.aidaddy.com/
• LinkedIn Personal: https://www.linkedin.com/in/lucapetty/
• LinkedIn Business: https://www.linkedin.com/company/aidaddy/
• TikTok: https://www.tiktok.com/@aidaddy.com