How to Build a Content Blueprint, with Lisa Evano

Episode 129

This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table.

But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy around it.

It’s what we call the Content Blueprint — and we pull back the curtain on building a Content Blueprint with the help of today’s guest expert, Lisa Evano.

Lisa is the President of Counterpart, and their mission is to help clients implement a sales enablement system that actually gets adopted by their salesforce.

Lisa is joining Hannah Roth and me to help us sift through these big topics — methodology, content blueprint, and selling outcomes instead of selling stuff — and how she is leading her team down this very path.

If you take and apply the golden nuggets Lisa shares in this episode, you’ll be able to not only put your methodology on paper — but get crystal clear about how to talk about it to stay in that strategic seat at your client’s table.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode:

• How customer-centric processes can prevent inefficiency and fuel growth
• Key steps to preparing and implementing effective employee training from day one
• Why reinforcing core values can significantly improve employee satisfaction and retention
• Strategies for ensuring sales teams utilize the materials created by marketing to run like a well-oiled machine
• The 9 needs of adoption critical for successful sales enablement
• How value-based selling can create stronger relationships and boost your bottom line

Resources:

• Website: www.counterpartcd.com
• LinkedIn Business: https://www.linkedin.com/company/counterpart/
• Instagram: https://www.instagram.com/hellocounterpart/
• YouTube: https://www.youtube.com/channel/UCgr_j6UiaDsA8_dg5lQfGaQ
• Vimeo: https://vimeo.com/counterpartcd
• Behance: https://www.behance.net/hellocounterpart
• SlideShare: https://www.slideshare.net/counterpartCD

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group