Sell with Authority Podcast
The Trust Advantage: Turn Culture into Client Confidence, with Darren Magarro
Today’s episode is part of our special series exploring one of the most vital dynamics inside every agency’s sales process: trust and distrust. Over the coming weeks, you’ll hear from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they’re also forming the research foundation for my next…
Read More →Trust Takes Courage, and Someone Has to Go First, with Lyndsey Maddox
Today’s episode is part of our special series exploring one of the most critical — and sometimes challenging — dynamics inside the agency sales process: trust and distrust. Over the coming weeks, you’ll hear from agency leaders who are leaning into this issue — sharing real stories, lessons learned, and how they’re building trust at…
Read More →Building Credibility that Converts, with Michelle Calcote King
I am super excited about today’s episode of Sell With Authority — it’s a really special one. We’re kicking off a brand-new series we’re creating here on the show. Over the next several weeks, you’re going to hear from agency leaders who will share their insights and experiences around one of the most pressing issues…
Read More →Align & Prescribe — The Second Brick in The Trust Architecture™
You’ve built trust — now it’s time to protect it. In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call “Align & Prescribe.” If the “Help Me Understand” session (Episode 176) is about earning trust, then Align & Prescribe is about…
Read More →The Real Cost of Saying Yes, with Dr. Mark Young Part 2
For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs. During Part 1, Mark dropped a rock-solid challenge: “What are you teaching — and not doing yourself?” He reminded us that fear-based choices dilute our value. But…
Read More →The Real Cost of Saying Yes, with Dr. Mark Young Part 1
I want you to think about this question for today’s episode of Sell With Authority: what’s the real cost of saying “yes”? Every time you add another service, take on an iffy-fit client, or chase a trend just because “every agency is doing it” — you’re adding more weight onto your team. At first it…
Read More →How to Reframe Your Agency Pitch, with Tom Martin
Today’s episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital. For more than 30 years, Tom’s been helping startups, agencies, and global brands revolutionize how they sell. He’s the author of The Invisible Sale, creator of the Painless…
Read More →How Leaders Build Momentum, with Bernie Banks
Today’s episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum. In that episode, Don gave us a masterclass on how momentum acts as the “great exaggerator” — multiplying your wins when things are going well, or magnifying your challenges…
Read More →The Expertise Discount: Why You’re Undervaluing the Work That Comes Easy, with Hannah Roth and Erik Jensen
Welcome to Sell With Authority — I’m Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you’ve been around a while, you’re probably used to hearing Stephen kick things off. But today’s episode is a little different — you’ve got me in the driver’s seat. And I’ve got…
Read More →Help Me Understand — The First Brick in The Trust Architecture™
Why does business development feel so much heavier than it did even a year ago? Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: “Is it just us?” It’s not you. It’s distrust. In this…
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