Sell with Authority Podcast

For the last 4+ years, our Sell with Authority podcast has focused on one core idea: how to help agencies own and monetize their position of authority. When agencies choose a niche, commit to a point of view, and teach what they know in service of the right audience, something powerful happens. They become recognized….

Today’s episode of Sell With Authority is another part of our special series on trust and distrust in the agency sales process. Throughout this series, we’ve explored how agencies build and sustain trust — in their sales process, through their content, and inside their culture. When trust is present — your sales pipeline flows. But…

Today’s episode of Sell With Authority is another special in our series on trust and distrust in the agency sales process. You’ve been hearing from agency leaders who are leaning into this issue with real candor, real context, and real stakes. When trust is present — your pipeline flows. But when trust is absent? There’s…

Today’s episode of Sell With Authority is part of our special series on trust and distrust inside the agency sales process. Over the last several weeks, you’ve heard from agency leaders who are willing to lean into this issue — honestly, transparently, and without shortcuts. When trust is present, the pipeline flows. Right-fit prospects show…

This episode of Sell With Authority is about being more human — not as a tagline, not as a brand promise — but as the way forward. Right now, I’m hearing the same thing from agency leaders, marketers, and business owners everywhere: “Our marketing doesn’t work like it used to.” We’re in the middle of…

Before I introduce our very special guest experts joining this episode of Sell With Authority, I want you to pause and consider something. What if the reason you’re not winning more new business has very little to do with your talent… your portfolio…or even your credentials? What if the pitch you’re preparing is focused on…

Today’s episode of Sell With Authority is another powerful installment in our special series on trust and distrust inside the agency sales process. Our special guest expert is Sharon Petry, President of Vision Creative Group, a full-service creative agency that has been helping clients “make penguins fly” for almost 40 years. Sharon has worn just…

Today’s episode of Sell With Authority marks an exciting milestone in our special series on trust and distrust in the agency sales process. Over the last several episodes, you’ve heard from agency leaders who’ve generously shared how they work to build trust — through their content, through the relationships they nurture, and through the way…

This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process. You’ve been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they’re also forming the research foundation for my next book,…

This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process. You’ve been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they’re also forming the research foundation for my next book,…