Sell with Authority Podcast

Episode 175:

Stop Guessing Your ICP, with Ana Laskey

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So many agency owners struggle with building a steady, profitable biz dev engine that doesn’t leak time, energy, money — and most importantly — opportunity.  What if the biggest culprit isn’t the volume of your outreach, the size of your list, or even your pitch?  What if the leaks are about something far more fundamental…

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Episode 174:

Why Distrust is Rising and What Agencies Can Do About It, with Hannah Roth

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Today’s episode of Sell With Authority tackles a question that comes up almost every time I sit down with an agency owner: Why does biz dev feel harder than it used to? If your sales pipeline feels heavier, slower, or tougher to move than it did even a year ago — you’re not imagining things….

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Episode 173:

The Trust Architecture — How to Convert Without Convincing

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What if business development for your agency didn’t feel like chasing? Or pitching? Or trying to convince someone to say yes? What if instead — you had a process of building trust so strong that your prospects convinced themselves? That’s what this solocast is all about. In this episode, Stephen Woessner, CEO of Predictive ROI,…

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Episode 172:

How to Multiply Your Pipeline with AI, with Lucas Petty

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Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks? If selling feels harder than it should, the problem might not be your effort — it could be your leverage. You don’t need another tool….

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Episode 171:

How to Spark Unstoppable Momentum, with Don Yaeger

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Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration. What if the real reason your agency’s sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team? What if you’re not…

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Episode 170:

Map Right-Fit Prospects by Name, with Hannah Roth

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Before we dive into today’s episode of Sell With Authority, I want to make sure you know about our July Intensive. Every March, July, and November we gather our Predictive ROI clients together for a 2-day event we call the Intensive. It’s a private, client-only event — but we always hold a few guest seats…

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Episode 169:

Messaging That Drives Real ROI, with Jason Swenk and Stephen Woessner

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For this episode of Sell With Authority, we’re doing something a little different — and I’m excited to share it with you. In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you…

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Episode 168:

Win Clients Before the First Meeting, with George Swetlitz

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For this episode of Sell With Authority we’re zeroing in on something every agency needs — trust at scale. Not vanity metrics. Not louder messaging in an already crowded feed. Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you’re the expert worth hiring. The noise isn’t…

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Episode 167:

How to Sharpen Your ICP, with Ana Laskey

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Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is? You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome! But — your sales pipeline…

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Episode 166:

Earning Back the Strategic Seat, with Mark Godfrey and Steve Evans

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Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this: “We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise….

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