You have to be a chameleon, with Ulrich Jentzsch.

Episode 90

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Olie Jentzsch is the president of Flitz International, a family-owned business based in Wisconsin. Flitz serves customers around the world by supplying a variety of high-quality cleaners, polishes, and protectants for applications in automotive, marine, sporting goods, aviation, and household-related industries. Over the last 37 years, Flitz has made a name for themselves with customers who want to do it the right way — the first time. Olie and his team have steadily grown the company into an international leader within their industry.

Click to tweet: Ulrich Jentzsch shares his outstanding experience and insights on Onward Nation!


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Secret – timesaving technique

Olie uses a day-timer – stay organized. ONWARD!

Daily habit that contributes to success

Review your goals – Olie writes out his goals at least biweekly.

Could have ruined your business – but now – an invaluable learning experience

Olie made a mistake – and Olie tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Get to know your customers – and listen.”

Most influential lesson learned from a mentor

“Make the right introduction – be a chameleon.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I would have had a formal education – learn the foundations of business.

What one strategy or “recipe” would compound into big wins for business owners?

Change – you either grow or you die.

How to exceed expectations and add the most value?

An individual would pick up new rocks – they think outside the box.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Surround yourself with the best – and trust those you surround yourself with
  2. Stick with it – don’t give up
  3. It takes money – there are ways to get money

How best to connect with Olie:


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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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