How to sell to the C-Suite?, with Dr. Steve Bistritz
Episode 748
Dr. Steve Bistritz is the Founder and President of SellXL, a sales training and consulting firm for professional salespeople selling in a business-to-business environment. He has more than 40 years of high-tech sales, sales training, and sales management experience, including 27 years with IBM. He is also co-author of the best-selling sales book, “Selling to the C- Suite,” and the 2nd edition was just released.
What you’ll learn about in this episode:
- How writing a book can help your business by building credibility
- Why you need to get involved in the project early when selling to the C-Suite
- The importance of having a strong presence on LinkedIn
- Why companies are looking for the value you will bring to them
- How sales people identify the relevant executive for the sales opportunity
- How to take your cornerstone content and spread it across many platforms
- How to gain credibility with a C-Suite Executive
- Why referrals become your best source of your next client
- Why organization is a critical skill to master
- The importance of doing everything for your client in a responsive and responsible way
Ways to contact Steve:
Fill Your Sales Pipeline Q&A
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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.