How to sell to the C-Suite?, with Dr. Steve Bistritz

Episode 748

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Dr. Steve Bistritz is the Founder and President of SellXL, a sales training and consulting firm for professional salespeople selling in a business-to-business environment. He has more than 40 years of high-tech sales, sales training, and sales management experience, including 27 years with IBM. He is also co-author of the best-selling sales book, “Selling to the C- Suite,” and the 2nd edition was just released.

What you’ll learn about in this episode:

  • How writing a book can help your business by building credibility
  • Why you need to get involved in the project early when selling to the C-Suite
  • The importance of having a strong presence on LinkedIn
  • Why companies are looking for the value you will bring to them
  • How sales people identify the relevant executive for the sales opportunity
  • How to take your cornerstone content and spread it across many platforms
  • How to gain credibility with a C-Suite Executive
  • Why referrals become your best source of your next client
  • Why organization is a critical skill to master
  • The importance of doing everything for your client in a responsive and responsible way

Ways to contact Steve:

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