May 13, 2020

Cracking the LinkedIn code to increase your visibility, with Shay Rowbottom

Episode 936:

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 90,000 followers, garnered over four million views of her content, and generated seven figures in sales for partnering media companies. Now, she is ready to share her strategies with you and produce the same kind of results for your brand.

What you will learn from this episode:

  • How Shay realized she needed a career shift and discovered the value of monetizing social media content and building a following
  • How Shay brought her vast social media experience to LinkedIn and had generated more than six figures in revenue in just two months on the platform
  • Why video is becoming an increasingly valuable resource on LinkedIn to help you stand out and gain attention
  • Why showing authenticity and vulnerability in your content can help your audience better identify with you
  • Why people often struggle to go “off-brand,” and why breaking the habit of sticking to your comfort zone can help you break through the noise
  • Why offering free value is a valuable way to spread your message and raise your brand awareness, and why hoarding your knowledge isn’t the good idea it might appear to be
  • Why sharing content for free can actually be more profitable in the long run that charging for the same content
  • Why consistency in creating content is more important than having a high production quality, and why a cell phone is a great tool when you’re just starting out
  • How to create great video content that attracts attention and gets people to pay attention to your message
  • Why Shay frequently remixes and reposts high-performing content, and how she comes up with ideas for fresh, valuable content every day

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Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.