Episode 1: How to create distinction and attract customers, with Scott McKain.
Scott McKain’s keynote presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s best companies.
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Secret — timesaving technique
“There are no secrets to success — but there are systems.” Scott shares his insights including how to understand your best way to learn and create the right system for you.
Daily habit that contributes to success
Scott McKain shared a daily habit he learned during dinner with Zig Zigler. Write three pages every morning and soon you will have enough strategies and content for your book.
Could have ruined your business — but now — an invaluable learning experience
Scott shares the excruciatingly painful story of losing his wife to a battle with ovarian cancer — and how it would have been easy to quit the business — but Scott made the decisions and fought through the financial devastation — and moved his business onward.
Most critical skill you think business owners need to master to be successful
Learn how to create distinction in the marketplace and attract loyal, more profitable customers.
Bonus resource: free video training where Scott focuses on how to create distinction and provides a precise recipe you can apply in your business.
Most influential lesson learned from a mentor
Scott’s mentor in the speaking business was Grady Nutt. Scott admired Grady so much he tried to be the next “Grady Nutt” — until Grady taught Scott this very important lesson.
Final Round — “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
Focus on setting up value delivery systems instead of sales systems. Make the customer the star of the show.
What one strategy or “recipe” would compound into big wins for business owners?
The precision with which you deliver the customer experience.
How to exceed expectations and add the most value?
Remain focused on creating the “ultimate customer experience” — make it the priority of the organization — and do whatever it takes to deliver that level of experience. Hire “customer people” to work inside your business.
What 2 or 3 strategies you would recommend new business owners focus on to best ensure success?
- Are you willing to fire a customer?
- Go an “inch wide and a mile deep” with your expertise instead of trying to be everything to everyone.
- Are you customer-focused or more focused on your product / service?
Scott’s final advice
Focus on how you can make a critical difference for your customers.
What can you do that will attract them to you?
How best to connect with Scott:
- 7 day free trial at: DistinctionInstitute.com
- FREE book: get the Audible version of Scott’s latest book, The 7 Tenets of Taxi Terry