February 12, 2018

Choose Player-Coaches, with Robert Glazer

Episode 683:

Robert Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of Brand Cycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for business-to-consumer based companies. He has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries—partnering with brands such as Adidas, Reebok, Target, Tiny Prints, and Warby Parker. Robert is a highly sought-after speaker who presents to global audiences and serves as an advisor to high-growth businesses.

What you’ll learn about in this episode:

  • Robert’s purpose: finding a better way to do things
  • Acceleration Partners: the top independent affiliate marketing agency in the US
  • Is affiliate marketing right for you?
  • Using The Whole Life Dashboard to set up your morning for success
  • Getting your top priorities checked off as soon as you can each day
  • Focusing on strategy, thinking, and quiet
  • Learning from Player-Coaches: coaches/mentors who have actually done it
  • Vision and prioritization: why these two skills have to go hand in hand for business leaders
  • Chunk it: chipping away at your goals one chunk at a time
  • Figuring out what your core values are and getting rid of everything that doesn’t align with who you are and what your goals are
  • Building a company manifesto so that you attract the right employees (and so the wrong ones decide to leave)
  • Using an alignment strategy so that you the behavior you talk about is the behavior you reward
  • Why great execution is more important than great strategy

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Ways to contact Robert:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.