February 27, 2018

Be comfortable with uncertainty, with Rob Emrich

Episode 694:

Rob Emrich is a serial entrepreneur and the Founder and CEO of Gimbal, which was named the fastest-growing tech company by the Los Angeles Business Journal in 2016 and ranked #66 on the Inc. 5000 list of the fastest-growing private companies in America in 2017. Gimbal is the market leader in the emerging category of physical world marketing automation. The company counts over 10,000 end customers including Ford, Citibank, Walgreens, and other Fortune 500 firms. Rob has been featured in the The New York Times Bestselling book The Lean Entrepreneur & 21 Questions for 21 Millionaires. He has been recognized by the Ernst & Young Entrepreneur of the Year Award and “Forty under 40.”

What you’ll learn about in this episode:

  • Why having a strong online presence depends on how efficient your marketing is
  • How marketing successfully and determining ROI can help grow a company quickly
  • How simplifying the supply chain can equal higher ROI to your customers
  • The benefits of using physical world data for marketing purposes
  • How beacons help businesses gather more precise marketing information
  • Why daily habits for some entrepreneurs can be situational depending on where their business is at a particular time
  • The importance of being flexible in your thinking
  • Why comfort with uncertainty is a critical skill for business owners to master
  • How focusing on the objective and not the obstacle will lead to success
  • The value of journaling about three good things that happened in your day

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Ways to contact Rob:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.