Power of Apps

Episode 883: Power of Apps, with Sean Casto

The power of apps in business has endless possibilities! Listen to Sean Castro and learn more about the marketing power of apps.

Learn about the power of apps, especially in its role in business and marketing. Our guest in this episode, Sean Castro, is the Founder of the premier app marketing agency, PreApps, where he has helped thousands of apps reach millions in downloads. He has worked with many million dollar apps such as Flyp, OverKill 2, Gadget Flow, and even billion dollar apps such as Cheetah Mobile’s Security Master with over 550,000,000 downloads. He is also the Creator of the App Marketing Academy, the world’s best online mobile app marketing program.

Today, Casto is one of the most in-demand experts on mobile app marketing and growth. His clients and associates have expanded to 80 countries, in 24 different app categories to create, launch, and market their app, from nothing to millions of downloads and sales. Casto has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press.

What you’ll learn in this episode about the power of apps:

• How Sean found a love of entrepreneurism as a child, and how he learned the ins and outs of app development
• How Sean developed the number one industry-leading app marketing agency, and what services his agency provides to app developers
• Why app development and having an app for your business is appealing to business owners in any industry
• What new business marketing potential and customer interaction possibilities have been created thanks to the power of apps
• How new technologies like Augmented Reality (AR) can be integrated into an app to differentiate your business from competitors
• What key strategies and “seven pillars” are fundamental to finding success when launching an app
• Why an app should be user-centric, innovative, and address the needs and wants of your customers
• Why it is difficult to cut through the noise and be discovered when there are over 15,000 new apps launching a week, causing 95% of apps to fail
• Why virality is probably an unrealistic goal, and why it is important to rely on the power of apps to track analytics
• Why understanding where customers typically find apps and understanding Apple and Google’s app store algorithms and optimizing for them is key

Resources:

• Website: www.preapps.com
• App Secrets by Sean Casto: https://amzn.to/2CuDzgw
• Learn more about the power of apps by reading this ultimate guide for beginners

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Learn how to grow your digital footprint and apply it when you’re utilizing the power of apps