January 8, 2018

Mike Giannulis

Episode 657: Pricing is a brand strategy, with Mike Giannulis

Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months.

What you’ll learn about in this episode:

  • What attracted Mike into business
  • Why it’s important to increasingly charge more for your services
  • How pricing is really a brand strategy
  • The difference between the front-end and back-end of a sale
  • How higher volume can lead to a lower conversion rate when you offer something for free
  • Why you need to be able to write converting ads & copy
  • The value of getting better at presenting what you’re selling
  • Why you need to make sure that your product/service fixes a problem
  • The importance of continuing to take action no matter what happens

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Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.