Pricing is a brand strategy, with Mike Giannulis

Episode 657

podcast photo thumbnail
1x
-15
+60

00:00

00:00

Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months.

What you’ll learn about in this episode:

  • What attracted Mike into business
  • Why it’s important to increasingly charge more for your services
  • How pricing is really a brand strategy
  • The difference between the front-end and back-end of a sale
  • How higher volume can lead to a lower conversion rate when you offer something for free
  • Why you need to be able to write converting ads & copy
  • The value of getting better at presenting what you’re selling
  • Why you need to make sure that your product/service fixes a problem
  • The importance of continuing to take action no matter what happens

Subscribe to Onward Nation!

rsz_itunes-button-300x109 Stitcher icon button

How best to connect with Mike:

Resources:

Fill Your Sales Pipeline Q&A

LIVE Wednesdays at 1:00 pm Eastern / 12 Noon Central

Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

Follow Us