Pricing is a brand strategy, with Mike Giannulis

Episode 657

Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months.

What you’ll learn about in this episode:

• What attracted Mike into business
• Why it’s important to increasingly charge more for your services
• How pricing is really a brand strategy
• The difference between the front-end and back-end of a sale
• How higher volume can lead to a lower conversion rate when you offer something for free
• Why you need to be able to write converting ads & copy
• The value of getting better at presenting what you’re selling
• Why you need to make sure that your product/service fixes a problem
• The importance of continuing to take action no matter what happens

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How best to connect with Mike:

• Website: www.onlyonemike.com
• Facebook: www.facebook.com/MikeGiannulis
• Twitter: @mikegiannulis
• LinkedIn: www.linkedin.com/in/mikegiannulis

Resources:

• Free Book: How to Obliterate The Blank Page