Pricing is a brand strategy, with Mike Giannulis
Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months.
What you’ll learn about in this episode:
- What attracted Mike into business
- Why it’s important to increasingly charge more for your services
- How pricing is really a brand strategy
- The difference between the front-end and back-end of a sale
- How higher volume can lead to a lower conversion rate when you offer something for free
- Why you need to be able to write converting ads & copy
- The value of getting better at presenting what you’re selling
- Why you need to make sure that your product/service fixes a problem
- The importance of continuing to take action no matter what happens
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How best to connect with Mike:
- Website: www.onlyonemike.com
- Facebook: www.facebook.com/MikeGiannulis
- Twitter: @mikegiannulis
- LinkedIn: www.linkedin.com/in/mikegiannulis
- Free Book: How to Obliterate The Blank Page
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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.