January 8, 2018

Mike Giannulis

Episode 657: Pricing is a brand strategy, with Mike Giannulis

Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months.

What you’ll learn about in this episode:

  • What attracted Mike into business
  • Why it’s important to increasingly charge more for your services
  • How pricing is really a brand strategy
  • The difference between the front-end and back-end of a sale
  • How higher volume can lead to a lower conversion rate when you offer something for free
  • Why you need to be able to write converting ads & copy
  • The value of getting better at presenting what you’re selling
  • Why you need to make sure that your product/service fixes a problem
  • The importance of continuing to take action no matter what happens

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