Pricing is a brand strategy, with Mike Giannulis

Episode 657

podcast photo thumbnail
1x
-15
+60

00:00

00:00

Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months.

What you’ll learn about in this episode:

  • What attracted Mike into business
  • Why it’s important to increasingly charge more for your services
  • How pricing is really a brand strategy
  • The difference between the front-end and back-end of a sale
  • How higher volume can lead to a lower conversion rate when you offer something for free
  • Why you need to be able to write converting ads & copy
  • The value of getting better at presenting what you’re selling
  • Why you need to make sure that your product/service fixes a problem
  • The importance of continuing to take action no matter what happens

Subscribe to Onward Nation!

rsz_itunes-button-300x109 Stitcher icon button

How best to connect with Mike:

Resources:

Right-Fit Clients 3.0

Attract all the right-fit clients you need

LIVE from 8:30am to 12 Noon Central
Wednesday, June 22, 2022

Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

Follow Us