Validation communication, with Mary Shores

Episode 994

Mary Shores is an innovative collection agency owner, communication expert, and best-selling author who transforms people’s words to help them fall back in love with their work and their customers. Fifteen years ago, Mary discovered a game-changing formula to connect to your customers and clients. It all started with a Do-Not-Say List and grew into an entire strategy that will fix your relationships and grow your business.

What you’ll learn about in this episode:

• What big changes Mary has experienced in her business and strategic thinking since her previous appearance in Onward Nation episode 781
• How realizing the power of validation communication transformed Mary’s business and created profound opportunities
• How the myriad challenges of 2020 showed us that transparency is a powerful and vital communication tool that builds brand trust and strengthens relationships
• Why strong transparency is the first step in clearly defining and articulating your strategy to those outside your organization
• Why the way we have been conditioned to speak is opposite to how we can actually create a real connection, and why we must learn to communicate differently
• How neuroscience shows that validation communication is a powerful trust builder, and why validating feelings of the people you’re speaking with matters
• Why the secret recipe of “validate, activate, integrate” can transform your relationships with your customers and anyone you interact with
• How the global pandemic has presented a golden opportunity for Mary to teach other debt collection agencies how to communicate with greater empathy and understanding
• What words appear on Mary’s “Do-Not-Say List” in her debt collection business, and why those particular words are banned
• Why now is the ideal time to experience exponential growth in your business and career through the extraordinary power of collaboration

Resources:

• Website: www.maryshores.com
• LinkedIn: www.linkedin.com/in/shoresmary/
• LinkedIn: www.linkedin.com/company/shores-communications/
• Facebook: www.facebook.com/shoresmary
• Twitter: @mary_shores

Additional Resources:

• Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/