January 22, 2020

How to make the transition into digital media, with Mark Smith

Episode 919:

Mark Smith is the Business Development Director of The ChannelPro Network, the premier resource for growing IT service companies. Mark was the Founder of Windows NT Magazine, with a reach of 1.5M unique enterprise IT professionals in 160 countries. Mark sold Windows NT Magazine to Penton Media for $100M. EH Media has helped customers generate thousands of leads, and Mark teaches these marketing automation techniques to MSPs through his online mentoring program called Recurring Profits Mastery.

What you will learn from this episode:

  • How Mark helps media companies launch new products and do business development
  • Why Mark chose podcasting and video over other media channels
  • How Mark found success as a media professional by niching down in the IT industry
  • The process and timeframe Mark followed to develop his webinar and online course
  • Mark’s N.A.T.I.O.N. framework and how you can use it to generate traction within your market
  • The obstacles that entrepreneurs have to overcome to make progress as a media company
  • The litmus test (pyramid) Mark developed for his guest funnel

Resources:


Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.