Lori Highby is the owner of Keystone Click, an interactive marketing agency in Milwaukee, Wisconsin. Since 2008, her agency has seen consistent growth. Lori is the 2013 recipient of the “Bravo! Entrepreneur Award” from BizTimes Media. She has been helping businesses market themselves online for nearly 15 years. Lori speaks and blogs on the topics of social media, e-commerce, online marketing, and entrepreneurship.
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Secret — timesaving technique
Lori stays focused and remains productive due to the allocation of a diverse Post-it note system. ONWARD!
Daily habit that contributes to success
Lori plans her workday every morning — she gives herself plenty of time to focus on her vital priorities.
Could have ruined your business — but now — an invaluable learning experience
Lori decided to leave a full-time job — and Lori tells the complete story here.
Most critical skill you think business owners need to master to be successful
“A business owner has to remain focused — don’t always chase the shiny object.”
Most influential lesson learned from a mentor
“Honesty is the best policy — always be forthcoming and honest with your clients.”
Final Round — “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
“I would have implemented a program to aid the sales funnel — possibly a CRM system.”
What one strategy or “recipe” would compound into big wins for business owners?
Time — manage your time effectively — it’s about getting it done and out the door.
How to exceed expectations and add the most value?
An individual who communicates with others — and brings value to the workplace.
What strategy would you recommend new business owners focus on to best ensure success?
- Get outside of your comfort zone
- Put in the time to create a process
How best to connect with Lori: