December 18, 2019

Thought leadership as a roadmap for success, with Kevin Kruse

Episode 916:

Kevin Kruse is the Founder and CEO of LEADx, offering the world’s first leadership trainer and coach powered by IBM Watson. Kevin is also a New York Times bestselling author of nine books including Great Leaders Have No Rules: Contrarian Leadership Principles to Transform Your Team and Business.

What you will learn from this episode:

  • How Kevin first discovered the power of leadership, and how that lesson became the focus of his book Great Leaders Have No Rules
  • Why the ubiquitous “open door policy” actually causes more harm than good, and why “closing your door and opening your calendar” is the key to empowering those you lead
  • How Kevin and his team developed the first AI-powered leadership trainer, Coach Amanda, to help people develop their leadership skills in a conversational way
  • Why every time Kevin wants to start a company, he starts a podcast and then turns the content of the podcast into a book first
  • How being a nine-time bestselling author positions Kevin to be an expert and trusted thought leader, and what strategies he suggests for people wanting to write a book
  • Why Kevin strongly recommends launching a podcast for anyone wanting to move into thought leadership, and what advantages a podcast can allow you to leverage
  • Why focusing on adding value for your audience will help you grow your business exponentially
  • How to use, reuse, and repackage your content to be able to share it across many different channels
  • How Kevin learned to define success not as a number but instead as the freedom to spend his time how he likes


Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.