What is your moral imperative?, with Kathy Kolbe.

Episode 466

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Kathy Kolbe is the author of the new book BUSINESS IS BUSINESS: Reality Checks for Family-Owned Companies and is also the global leader in discovering and accessing the power of human instincts. She has done the brain research to prove the relevance of her Kolbe Theory of Conation to individual and organizational success. Kolbe was the first person to connect conative behavior to instinctive drives, which she postulated as the source of the patterns of mental energy commonly known as a person’s “MO.”

What you’ll learn about in this episode

  • Kathy’s background
  • Why you need to be smart about how you deal with your emotions
  • How the creative process encompasses all three parts of the mind
  • What happens when you combine cognitive and conative behavior
  • Why birth order & gender are not the crux of how you succeed working together in a family owned business
  • How Kathy can predict failure just as well as she can predict success
  • Why you need to look at your natural conative abilities
  • How Kathy’s data shows that there is universal equality
  • Why the most important thing to know is yourself
  • Why collaboration is the key to any organization’s success
  • Why we should avoid hiring people who are like us


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