How to productize your service offering so it scales, with Jon Tota

Episode 783

Over the past two decades, Jon Tota has established himself as a pioneer in online education for corporate training. He began his career on Wall Street in sales and technology positions at PaineWebber and UBS. Then after years as a business analyst to some of the largest firms in financial services, Jon co-founded Edulence in 2002 to develop online training solutions for corporate educators. He now spends his time focused on discovering the best experts and helping them turn their knowledge into a subscription business on Knowledgelink.

What you’ll learn about in this episode:

• How Knowledgelink Network morphed in to what it is today
• Why you should turn your knowledge into a product and then scale it
• The power of having a positive focus
• The importance of building a strong team that will support you
• Why you need to be able to pivot and adapt as a business owner
• Why you should focus on profit margins rather than revenue growth
• A valuable lesson that taught Jon how to be secure when it comes to handling failure
• The value of developing systems around decision-making
• Why you should focus on the one thing where you provide the most value
• Why you need to focus on moving a little bit closer to your goal every day

Ways to contact Jon:

• Website: knowledgelinknetwork.com
• Podcast: Learning Life