August 13, 2018

Jon Tota

Episode 783: How to productize your service offering so it scales, with Jon Tota

Over the past two decades, Jon Tota has established himself as a pioneer in online education for corporate training. He began his career on Wall Street in sales and technology positions at PaineWebber and UBS. Then after years as a business analyst to some of the largest firms in financial services, Jon co-founded Edulence in 2002 to develop online training solutions for corporate educators. He now spends his time focused on discovering the best experts and helping them turn their knowledge into a subscription business on Knowledgelink.

What you’ll learn about in this episode:

  • How Knowledgelink Network morphed in to what it is today
  • Why you should turn your knowledge into a product and then scale it
  • The power of having a positive focus
  • The importance of building a strong team that will support you
  • Why you need to be able to pivot and adapt as a business owner
  • Why you should focus on profit margins rather than revenue growth
  • A valuable lesson that taught Jon how to be secure when it comes to handling failure
  • The value of developing systems around decision-making
  • Why you should focus on the one thing where you provide the most value
  • Why you need to focus on moving a little bit closer to your goal every day

Ways to contact Jon:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.