How to productize your service offering so it scales, with Jon Tota
Episode 783
Over the past two decades, Jon Tota has established himself as a pioneer in online education for corporate training. He began his career on Wall Street in sales and technology positions at PaineWebber and UBS. Then after years as a business analyst to some of the largest firms in financial services, Jon co-founded Edulence in 2002 to develop online training solutions for corporate educators. He now spends his time focused on discovering the best experts and helping them turn their knowledge into a subscription business on Knowledgelink.
What you’ll learn about in this episode:
- How Knowledgelink Network morphed in to what it is today
- Why you should turn your knowledge into a product and then scale it
- The power of having a positive focus
- The importance of building a strong team that will support you
- Why you need to be able to pivot and adapt as a business owner
- Why you should focus on profit margins rather than revenue growth
- A valuable lesson that taught Jon how to be secure when it comes to handling failure
- The value of developing systems around decision-making
- Why you should focus on the one thing where you provide the most value
- Why you need to focus on moving a little bit closer to your goal every day
Ways to contact Jon:
- Website: knowledgelinknetwork.com
- Podcast: Learning Life
Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions.