How to productize your service offering so it scales, with Jon Tota

Episode 783

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Over the past two decades, Jon Tota has established himself as a pioneer in online education for corporate training. He began his career on Wall Street in sales and technology positions at PaineWebber and UBS. Then after years as a business analyst to some of the largest firms in financial services, Jon co-founded Edulence in 2002 to develop online training solutions for corporate educators. He now spends his time focused on discovering the best experts and helping them turn their knowledge into a subscription business on Knowledgelink.

What you’ll learn about in this episode:

  • How Knowledgelink Network morphed in to what it is today
  • Why you should turn your knowledge into a product and then scale it
  • The power of having a positive focus
  • The importance of building a strong team that will support you
  • Why you need to be able to pivot and adapt as a business owner
  • Why you should focus on profit margins rather than revenue growth
  • A valuable lesson that taught Jon how to be secure when it comes to handling failure
  • The value of developing systems around decision-making
  • Why you should focus on the one thing where you provide the most value
  • Why you need to focus on moving a little bit closer to your goal every day

Ways to contact Jon:

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Wednesday, June 22, 2022

Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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