August 14, 2019

The profitability of great culture, with John Waid

Episode 898:

John Waid has thirty years of sales and sales leadership experience in Fortune 500 companies and twelve years of senior consulting experience in the learning and development field. John earned his MBA in International Business from a top program and is fluent in three languages which has allowed him to work in Europe, North, Central and South America. He started his own firm, C3—Corporate Culture Consulting, to work with leaders and their companies on their cultures.

What you will learn from this episode:

  • Why the key to growing a business lies in paying attention to both your people and your business and how John’s parents taught him this lesson early on
  • How Chick-Fil-A has built a powerful employee-focused culture that has helped them become a dominant force in the fast-food market
  • Why “culture” is defined by your employees and behaviors, and how a major cultural turn-around helped Delta Airlines chart a new path of success
  • How a great culture raises employee enthusiasm, which in turn can create brand loyalty and increase profits
  • How a Harvard study revealed that a focus on culture offers 3x more profit per employee, 4x faster growth, and 50% better retention
  • Key lessons from John’s book, Reinventing Ralph: A Little Story For Salespeople About Culture-Driven Selling, about having a noble purpose, a clear vision, and three values
  • Why Southwest Airlines is an excellent example of a company that has developed unique values
  • How clear, strong values can help you more effectively hire and onboard new team members and why it is important to train your team on your values
  • Why company leadership needs to live their culture and values and why employees will emulate leadership

Additional resources:


Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.