November 15, 2017

Johann Van Tonder

Episode 622: Why 95% of your site visitors don't buy, with Johann Van Tonder

Johann Van Tonder is COO at AWA Digital — an award-winning conversion rate optimization agency that helps e-commerce businesses around the world grow online conversion rates and sales using a scientific process. He is also the co-author of the book, “E-COMMERCE WEBSITE OPTIMIZATION: WHY 95% OF YOUR WEBSITE VISITORS DON’T BUY, AND WHAT YOU CAN DO ABOUT IT”.

What you’ll learn about in this episode:

  • The value of using speaking engagements as an opportunity to teach rather than sell
  • Why Johann and Dan wrote the book “E-Commerce Website Optimization”
  • Why value proposition is a central concept in marketing and conversion rate optimization
  • The importance of understanding and shaping consumer behavior
  • How to research your customers to determine their consumer behavior
  • The benefits of doing usability testing using online video services
  • How to turn more of your website visitors into customers
  • Why you should grow your business methodically over time
  • The importance of listening to your customers
  • Why the most critical skill to master is understanding the components that make up your profit

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