A day in the life of a CEO, with Jessica Rhodes

Episode 501

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Jessica Rhodes is the founder and CEO of InterviewConnections.com, the premier Guest Booking agency for podcasters and guest experts, and she is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic! Jessica is the host of Interview Connections TV, where each week she helps her viewers rock the podcast from both sides of the mic. She hosts/co-hosts three podcasts: Rhodes to Success, The Podcast Producers and The Parenting Rhodes. The Podcast Producers was selected by Apple as a “How to Podcast” show in iTunes and has also been included in the syllabus for a course about podcasting and audio journalism at Western University in Ontario, Canada. And, Jessica is has been a speaker at Podcast Movement, Podfest.us, and Dream Business Academy.

What you’ll learn about in this episode

  • What Jessica has been up to since we last talked with her in Episode 151
  • Jessica’s transition from virtual employees to full-time in-house employees and why she chose to go along that route
  • How Jessica’s role has changed in her business
  • Why you’re never too good to go back to the entry level job
  • The importance of knowing where your ideal clients are coming from
  • Ensuring that there’s value in the content that you’re creating
  • The bigger purpose in marketing: building your brand
  • Some of the biggest challenges Jessica has faced in building her team
  • When hiring, why it’s vital to find someone who fits in with the rest of your team
  • Being okay with divorcing some of the strategies that you’ve used in the past


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