Why you need to build a proprietary audience, with Jeff Rohrs

Episode 801

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Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.

What you’ll learn about in this episode:

  • How Jeffrey’s vision for digital research coincided with—and was enhanced by—Morgan Stewart, founder and CEO of Trendline Interactive
  • Why audiences can be built as a proprietary marketing asset, as well as the responsibilities of growing them from such a foundation
  • How today’s social media channels, like Instagram, are constantly shifting
  • How to target your most loyal advocates and amplifiers as these shifts happen, assuring you’re never too far from your most valuable customers
  • Why audience management, now, is a core marketing responsibility, as well as the impact of public relations in our socially connected digital landscape
  • Why email is the “secret sauce” of any digital marketing campaign, and why Jeffrey uses it as a home base to re-acquire consumers lost in the ever-shifting digital world
  • Jeffrey’s “helpfulness” mindset when creating a content marketing strategy
  • How voice search has changed the marketing world, and how Jeffrey’s approach to voice search is critically important to organizations
  • How to build an enterprise straight from the talent pipeline, as well as how to scale globally without losing previous talent
  • The importance of developing mentor relationships within your network, as well as the importance of staying flexible as your business evolves

Ways to contact Jeff:

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