Why you need to build a proprietary audience, with Jeff Rohrs
Episode 801
Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.
What you’ll learn about in this episode:
- How Jeffrey’s vision for digital research coincided with—and was enhanced by—Morgan Stewart, founder and CEO of Trendline Interactive
- Why audiences can be built as a proprietary marketing asset, as well as the responsibilities of growing them from such a foundation
- How today’s social media channels, like Instagram, are constantly shifting
- How to target your most loyal advocates and amplifiers as these shifts happen, assuring you’re never too far from your most valuable customers
- Why audience management, now, is a core marketing responsibility, as well as the impact of public relations in our socially connected digital landscape
- Why email is the “secret sauce” of any digital marketing campaign, and why Jeffrey uses it as a home base to re-acquire consumers lost in the ever-shifting digital world
- Jeffrey’s “helpfulness” mindset when creating a content marketing strategy
- How voice search has changed the marketing world, and how Jeffrey’s approach to voice search is critically important to organizations
- How to build an enterprise straight from the talent pipeline, as well as how to scale globally without losing previous talent
- The importance of developing mentor relationships within your network, as well as the importance of staying flexible as your business evolves
Ways to contact Jeff:
- Website: www.yext.com
- Website: www.geomarketing.com
- Conference: www.onward18.com
- LinkedIn: www.linkedin.com/in/jkrohrs
- Twitter: @jkrohrs
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