Strategic gifting, with Jamie Shibley

Episode 1019

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Jamie Shibley believes that successful businesses are created through building strong relationships with prospects, existing clients and business associates.

Giving by nature, and from a young age working in her grandfather’s floral shop, Jamie inherently understands the influence of a meaningful gift. Through her strategic gifting agency, The Expressory, she helps businesses develop long-lasting customer relationships through thoughtfully designed memorable customer experiences.

Jamie has designed experiences for numerous clients across the country, making it simple for companies to stand out and make a lasting impression. Respected as a market leader, Jamie’s gift designs have been featured on Entertainment Tonight.

What you’ll learn about in this episode:

  • Jamie shares how her career started out in corporate IT, and she explains why she left the corporate world and started her own business
  • How her first business helped Jamie find her perfect target audience, and how she defines strategic gifting
  • Why the right gift can build bonds, strengthen relationships, and open new doors for your business
  • Why strategic gifting is about focusing on your prospects rather than on you, and how it can help you turn a prospect relationship into a collaboration
  • How strategic gifting can also be a powerful way to engage with your existing clients and help nurture those relationships
  • Why the minor cost of strategic gifting can pay massive dividends over the long term of your relationships, and how to get started developing a gifting program
  • What kind of return on investment you can see from a gifting program, and why it’s important to listen for further relationship-building nuggets
  • Which key steps to follow to deploy your strategic gifting program, and how to build up your established process over time
  • Why an ongoing gifting cadence and persistence are crucial for making inroads with your prospective clients

Resources:

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