Fastest way to create a community, with Gina Bianchini

Episode 624

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Gina Bianchini is the Founder & CEO of Mighty Networks…a rapidly growing SaaS platform for creating your own network effects brands and businesses –– replacing a blog or website with a niche social network. Gina and Mighty Networks have been featured in Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times. Before Mighty Networks, Gina and Netscape co-founder Marc Andreessen launched Ning, a pioneering global platform for creating niche social networks. She also co-founded LeanIn.Org with Sheryl Sandberg, an organization dedicated to women leaning into their ambitions, where she launched Lean In Circles worldwide.

What you’ll learn about in this episode:

  • How creating a community around a niche topic can lead to a successful business
  • Why the demand for niche businesses is increasing
  • Why digital entrepreneurs need to put a community at the core of the business they are building
  • The value of connecting your customers and having them to talk to each other
  • The need to learn quickly so you can make better and more informed decisions
  • The importance of setting goals and intentions
  • Why having a sponsor is important and how it is different than having a mentor
  • Why being on more than one social media platform is important
  • The importance of asking yourself “what do I want to learn next”
  • How eliminating self doubt and negative thoughts leads to success

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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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