Developing a healthy relationship with money, with Erin Bradley

Episode 913

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In 2007, Erin Bradley became self-employed in pursuit of “freedom and flexibility.” Unfortunately, she did so with no game plan and no safety net to speak of. By 2008, she was so broke, she had to ride her bicycle to meet a new client as she didn’t have money for gas. When Erin’s card was declined for a small coffee as the client walked through the door, she realized something had to give…

Erin spent the next 3 years studying the habits of highly successful entrepreneurs, and ultimately developed a strategy to promote her value in a way that felt authentic, easy and FUN! She also started investing in real estate, which now affords her the opportunity to live her dream life, in her dream home. (It’s easier than you might think!)

By 2012, she had gone from broke to 6 figures… and she promptly burned out. Erin had no systems in place to manage the growth and found herself trading her time for money. Pregnant with their second child, she was drowning in life and in business. She tried convincing herself to be “grateful” because they finally had money to pay the bills, but she was ready to throw in the towel altogether.

Luckily, Erin didn’t quit! She sought help, built systems, and started hiring. By 2015, the business had doubled again. Today, their business continues to grow and Erin does much less in order to do much more. She focuses on the essentials and shows others how to do the same!

What you will learn from this episode:

  • Erin shares why she became self-employed, and she shares her powerful story of realizing she had to make changes to her strategy after hitting financial rock bottom
  • How Erin’s limiting beliefs about money held her back from growing as an entrepreneur, and how she got past that roadblock
  • Why Erin had to learn to accept that she deserved the success she earned for herself, and why finding the right coaching was the key to that realization
  • Erin explains the difference between viewing money as “tangible” versus “intangible”, and how the way you view money impacts your goals
  • Why eliminating financial stress and attaining financial freedom were Erin’s primary goals for herself and her family
  • Why Erin chose to move into thought leadership and creating content through her writing and her podcast
  • How Erin grew and scaled her business after realizing she couldn’t do everything by herself
  • What the “25% rule” is and how it has helped Erin focus on the right priorities and guide her business strategy
  • How Erin plans her day with a careful balance to help her maintain a positive level of energy throughout the day
  • Why setting boundaries and staying present in the moment are important pillars of Erin’s success


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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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