Episode 251: Find the BULLSEYE keyword in your business, with Dr. Glenn Livingston.
Dr. Glenn Livingston is a psychologist and marketing consultant who’s companies have sold more than $30,000,000 to Fortune 500 companies like AT&T, American Express, Citibank, Colgate-Palmolive, Whirlpool, Ford Motor Company, Lipton, Panasonic, Novartis, Nextel, and more. He’s built and sold a 21 person online advertising company, co-founded a coach training and certification organization, and his latest incarnation rests on a lifetime of study into the nature of overeating. Disillusioned by what traditional psychology had to offer overweight and/or food obsessed individuals, Dr. Livingston spent several decades researching the nature of bingeing and overeating via work with his own patients AND a self-funded research program with more than 40,000 participants. Most important, however, was his own personal journey out of obesity and food prison to a normal, healthy weight and a much more lighthearted relationship with food.
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Secret – timesaving technique
Glenn goes back to sleep if he wakes up tired — do what you need to do to take care of your body, mind, and soul. ONWARD!
Daily habit that contributes to success
Get things done — Glenn works really to make sure there’s not a ton that has to get done every day so that he can work on what he wants to work on.
Could have ruined your business – but now – an invaluable learning experience
Glenn learned that the bottom is a lot further down than you think it is — and Glenn tells the whole story here.
Most critical skill you think business owners need to master to be successful
“Reality, testing, and research.”
Most influential lesson learned from a mentor
“If your marketing isn’t working — break it in pieces.”
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I would have started hiring and delegating sooner.
What strategy would you recommend new business owners focus on to best ensure success?
- Figure out the most important keyword in your business
- Fail fast — fail often — fail cheap
How best to connect with Glenn: