Episode 97:
Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of “Reinventing You” and “Stand Out”. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a branding expert by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. You can download her free 42-page Stand Out Self-Assessment Workbook at dorieclark.com.
Click to tweet: Dorie Clark shares her outstanding experience and insights on Onward Nation!
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Secret – timesaving technique
Dorie uses ScheduleOnce – have an online calendar that allows people to book time with you. ONWARD!
Daily habit that contributes to success
Stay informed – Dorie reads the newspaper every day, and it helps her business relationships.
Could have ruined your business – but now – an invaluable learning experience
Dorie suddenly wasn’t getting any new business – and Dorie tells the whole story here.
Most critical skill you think business owners need to master to be successful
“Form positive relationships with customers – and seek out those relationships.”
Most influential lesson learned from a mentor
Current relationships lead to future relationships – be cordial to those around you.
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I would have built up my email list – you own those relationships.
What one strategy or “recipe” would compound into big wins for business owners?
Keep in touch with your most important professional relationships – and use Contactually to do it.
How to exceed expectations and add the most value?
An individual will succeed – but you need to spend dozens of hours to allow them success.
What strategy would you recommend new business owners focus on to best ensure success?
- Establish what you’re going to be known for – then work on getting known for it
- Get inside peer groups – they’ll help you grow your business
How best to connect with Dorie:
Stephen Woessner
Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.