Episode 97:
Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of “Reinventing You” and “Stand Out”. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a branding expert by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. You can download her free 42-page Stand Out Self-Assessment Workbook at dorieclark.com.
Click to tweet: Dorie Clark shares her outstanding experience and insights on Onward Nation!
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Secret – timesaving technique
Dorie uses ScheduleOnce – have an online calendar that allows people to book time with you. ONWARD!
Daily habit that contributes to success
Stay informed – Dorie reads the newspaper every day, and it helps her business relationships.
Could have ruined your business – but now – an invaluable learning experience
Dorie suddenly wasn’t getting any new business – and Dorie tells the whole story here.
Most critical skill you think business owners need to master to be successful
“Form positive relationships with customers – and seek out those relationships.”
Most influential lesson learned from a mentor
Current relationships lead to future relationships – be cordial to those around you.
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I would have built up my email list – you own those relationships.
What one strategy or “recipe” would compound into big wins for business owners?
Keep in touch with your most important professional relationships – and use Contactually to do it.
How to exceed expectations and add the most value?
An individual will succeed – but you need to spend dozens of hours to allow them success.
What strategy would you recommend new business owners focus on to best ensure success?
- Establish what you’re going to be known for – then work on getting known for it
- Get inside peer groups – they’ll help you grow your business
How best to connect with Dorie: