Niching Down (and Saving Money), with Craig Cody

Episode 893

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Craig Cody is a Certified Tax Coach and the owner of the New York City based accounting firm, Craig Cody & Company. Craig belongs to a select group of tax practitioners who’ve undergone extensive training and continued education on various tax planning techniques and strategies. Craig is passionate about helping business owners understand the difference between tax planning — and tax paying — by helping them save significant money. Craig is also the co-author of the Amazon bestseller, “Secrets of a Tax Free Life.”

What you’ll learn about in this episode:

  • What has changed for Craig since his last appearance on Onward Nation in episode 530, including the launch of his Progressive Dentist Podcast
  • Why Craig began guest starring on other podcasts, and what those experiences taught him about business development
  • How Craig began niching down to specializing in helping dentists better manage their practices and save and make more money
  • What challenges Craig and his team had to face when niching down, and why focusing on an extremely narrow group caused a degree of fear
  • Why Craig struggled with imposter syndrome after he decided to move from being a frequent podcast guest to hosting his own show
  • Why the new tax laws have benefited business owners more than anyone else, and why people receiving W-2s were hardest hit by the changes
  • How the new tax rules allow business owners to claim significant new tax deductions to reduce their tax liability
  • How Craig helps his clients maximize their tax savings and reduce the amount of liability they carry
  • Craig offers a specific example of the kinds of deductions a business owner can find in the new tax code, complete with examples
  • Why things like pools and home gyms can now be tax-deducted, and why there are many more strategies beyond these that can be employed to save you money

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