Amir Haque is founder and CEO of SUPERMOON, the independent Santa Monica ad agency awarded Ad Age 2014 small agency of the year for its size. A business strategist by trade, Amir has an MBA from Yale and spent time at the Boston Consulting Group in Toronto before starting his agency 14 years ago. His agency was instrumental in the foundational and explosive growth of many LA-based national brands including eHarmony, LegalZoom, and TrueCar. Amir brings an irrational passion for solving business problems that positively impact society and the world.
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Secret – timesaving technique
Amir writes down all his creative ideas in Evernote — make sure you don’t forget your ideas. ONWARD!
Daily habit that contributes to success
Success for Amir is feeling a sense of richness — Amir starts every day by playing with his son — even if it’s just for 10 or 15 minutes.
Could have ruined your business – but now – an invaluable learning experience
Amir’s relationship with his business partner crumbled — and Amir tells the whole story here.
Most critical skill you think business owners need to master to be successful
“Be able to adapt while focusing and staying the course.”
Most influential lesson learned from a mentor
“Be calm and listen to your intuition.”
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I would have hired slow and fired fast.
What one strategy or “recipe” would compound into big wins for business owners?
Have a strategy that allows for experimentation.
What strategy would you recommend new business owners focus on to best ensure success?
- Do less wheel-making — put processes in place
- Make sure you invest in all the relationships
- Be really clear on roles
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