Allen Martinez

Episode 157

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Allen Martinez is a film director and producer in California. After graduating from the Art Center College of Design, his career was launched when he was hired by Quentin Tarantino to direct television commercials through Miramax’’s partner company; A Band Apart. Realizing the shift happening in digital marketing, Martinez founded in 2012 and took his decades of experience creating scaled-out corporate commercial strategies for Fortune 500s and successfully applied them to digital campaigns to create respective impact for scale-ups as well. His current focus is on helping new ventures create a successful balance between “push and pull” across all digital strategies before scaling up to more traditional tools.

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Secret – timesaving technique

Allen starts his day by getting centered — you must get to the right state of mind so you’re not overthinking important things. ONWARD!

Daily habit that contributes to success

Map out a plan for the next 90 days — Allen makes this plan and then breaks it down into what needs to get done today and this week.

Could have ruined your business – but now – an invaluable learning experience

Allen was completely shot down by his film school teacher — and Allen tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Understand your data — it’s so critical to understand your day-to-day metrics.”

Most influential lesson learned from a mentor

“My mentor empowered me to be a leader by making me take over a call with my clients.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I wouldn’t — I’m still waiting for technology to catch up to what I want to do.

What one strategy or “recipe” would compound into big wins for business owners?

Be in the moment — and stay in alignment with what you agree to.

How to exceed expectations and add the most value?

An individual would be amazing in the three areas of technology, creativity, and data.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Ask the right questions — everything you need to know is out there
  2. Do the research — you have to find out what you need to know

How best to connect with Allen:


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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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