Stop Selling Everything. Start Selling Smart.

Do you ever feel like your agency is stuck in proposal purgatory?

You land a conversation with a prospective client. Awesome. But then you begin to go back and forth.

You build a custom scope. You tweak the pricing.

You revise it again — and again.

And still… no decision. Argh!

Here’s the reality — when your agency sells everything to everyone, prospects don’t see value. They see confusion.

And in a sea of “custom solutions,” they’ll choose the cheapest option — or none at all.

If you want to sell more of what you do — without chasing, discounting, or over-delivering — you need a front door that makes it easy for your prospect to walk through.

Solving mistake #7 can be that front door.

Money Draining Mistake #7: Selling Everything to Everyone

If you’re still writing custom proposals for every prospect, you don’t have an offer problem…

You may have a positioning problem.

When everything is a custom build, you force your prospect to decode what you do — and decide if it’s worth the risk.

That’s not trust.

That’s confusion and it adds friction to the sales process.

And confused prospects typically don’t say yes.

Why This Drains You

• Endless back-and-forth with prospects who “need a custom solution”
• SOWs take forever to build — and even longer to deliver
• Your team is stuck juggling bespoke projects instead of building repeatable wins
• And you can’t scale because you’re always reinventing your offer

Where Does Your Agency Land?

Here’s how this shows up in the Focus Finder:

• 🔴 Red: Custom projects/SOW for every client
  
• 🟠 Amber: Have not built a standard offer that we can sell over and over
  
• 🟡 Yellow: Transitioning from selling stuff to selling outcomes
  
• 🟢 Green: Prospects consider our agency an easy YES
  

The Money Making Move: Simplify the Sale

Prospects don’t want to figure out how to work with you. They want to feel confident when they say “YES — we’re ready to move forward with you and your agency.”

This move is all about building a streamlined, scalable suite of services that are:

• Easy to understand
• Easy to buy
• Easy to deliver
• Easy to renew

You’ll craft a HERO Offer that becomes the front door to your agency — one that delivers value fast, builds trust quickly, and sets the stage for long-term wins.

When your offer is clear — and it speaks directly to the outcome your client wants — sales calls stop feeling like negotiations.

They become confirmations.

Inside The System: How We Do It

We help agencies:

• Clarify their Value Ladder — so every offer leads to the next opportunity
• Build a HERO Offer that becomes the easy YES — a clear, outcome-driven entry point
• Ensure all offers are Strategically Priced and Linked — so clients ascend naturally without guesswork or reinvention

This is how your agency becomes an easy YES for prospective clients.

A Real-World Example

When Jamie Shibley, Co-Founder & CEO, The Expressory first stepped into SPRINT, she admitted something few leaders say out loud:

“We weren’t making money. I didn’t know what we were offering. And I had no confidence that we provided value.”

Her team was doing good work — but prospects saw them as “just a vendor.” And Jamie knew that had to change.

Here’s what happened next:

• She reframed her agency from a gifting service to a strategic engagement partner
• She developed a HERO Offer grounded in business outcomes — not deliverables
• She re-engaged her Dream 25 list — and landed a 300-gift holiday project from a dormant lead
• Her website sold a project on its own for the first time ever
  
• She started showing up in sales calls with clarity and confidence
• Her monthly fee increased by 30x — and clients said, “This is exactly what we need”

“I used your sales script today. Loved it. It’s getting easier. Thank you for guiding me.”

What Green Looks Like

Prospects know what you do — and how to start

You stop over-explaining and start enrolling

Your team delivers faster, with fewer revisions

You build momentum and margin — at the same time

How Predictive Helps

We help you design a HERO Offer that does the heavy lifting — then teach your team how to deliver, extend, and renew with ease.

No more guessing.

Just structure, simplicity, and easy YESES.

What Would Green Mean for Your Agency?

Imagine your team knowing exactly what to pitch — and prospects saying YES without hesitation.

Imagine fewer custom proposals — and more profitable projects.

Imagine momentum that builds month after month. Go here to learn more about The System 2.0 — and simplify the way you sell more of what you do.